As one of the “must attend” congresses, Principelle has been staffing the international booth in Madrid for EWMA 2014. Expectedly, it was been pleasantly successful to see many of our customers and contacts. It was downright impressive to see how the Danish organizers met with the challenge of getting everything ready before the opening. They did an excellent job, just as our boothbuilder Expoplus did. Although there was initial confusion about arrival of materials, it all worked out and we could welcome everyone in our now familiar environment. Special thanks to the Slovene and Irish Distributors, carrying us through the exhibition with their supportive presence. We look forward to seeing everyone in London 2015.